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Summary
“MSG Sphere: Large-Scale Immersive Art Case Study” is a comprehensive workshop designed to teach you how to approach working on large-scale immersive art projects. Led by Josue Ibanez, a featured artist of MSG Sphere, this course delves into the entire process—from pitching your ideas to navigating production challenges. Josue reveals the entire process that he used to win his pitch with MSG Sphere, design his concept, produce his content, and deliver three unique featured pieces. You’ll additionally gain insights into the benefits of professional representation and artist management, strategies for effective pitching using generative AI tools and leaning into narratives, and tips on maximizing opportunities that arise from presenting your works publicly.
Instructors
Josue Ibanez
Course Contents
- Artist Introduction: Meet Josue Ibanez and explore his journey as an immersive artist. His journey is relatable to many artists and demonstrates a possible path that you can shape to your own goals and career. This can help give you confidence in your choices and give you a north star to follow.
- How to Work with MSG Sphere: Discover the story behind Josue’s collaboration with MSG Sphere from initial connections, pitching process, and timeline constrictions that he had to work with. Artists dream of working on large-scale immersive projects but never hear the true methods and processes that lead to these kind of projects.
- Making a Pitch Deck to Win Your Proposal: Learn how to create compelling pitch decks to present your ideas to large clients and ensure that you win the bid. Josue’s techniques and process for developing his pitch decks have won him countless large-scale immersive works with the largest companies and clients around the globe and in this workshop, he walks you through the real pitch decks he used to win his MSG Sphere bids.
- Process of Making a Project for MSG Sphere: Understand the step-by-step process of producing large-scale projects and how it takes a team to build projects of this scale. Understanding the importance of artistic research, concept design, iteration, content design, and content production ensure you’ll be able to create the best possible artworks while understanding how to present these ideas to your clients.
- Tips & Tricks for Creating Large Scale Works: Gain valuable advice on best practices and pitfalls to avoid while working on large-scale works. Josue’s +15 years of experience have provided him with valuable insights that he shares from the importance of quality assurance to creating technical documentation and how these insights can improve your work and process.
- Outcomes From Large Scale Works: Explore the benefits and opportunities that result from executing projects including getting further work, improving social media engagement, and elevating your artistic brand. By capitalizing on project launches and the surrounding hype, professional artists build momentum and grow from one project to the next, while younger artists often feel like they have to start from scratch after each endeavor and can feel stuck.
- Being Represented by an Agent as an Artist: Learn about professional representation and working with artist representation agencies. Josue shares his experiences, benefits, disadvantages, and best strategies that you can employ when working with representation to get the most out of the business relationship and decide if representation is right for you as an artist.